Innovation, Tourism and Destination Development: Dolnośląskie Case Study

There is more to success in destination development than just natural or cultural heritage and assets. Increasing globalization and changes in the realm of tourism, both in supply and demand, helped to identify and recognize new development factors. Skilful application of various drivers and mobilization of stakeholders around well-defined development objectives may bring unique results in terms of creating a multidimensional, complex and innovative mega-product. Until now, public administration has been unable to identify timely innovative features and the high promotional and social potential in the Palaces and Gardens Valley project. Instead, the main drivers behind its success have, therefore, to be sought outside public policies, among new development factors utilized by private sector and non-governmental organizations. However, in the long run, recently intensifying close cooperation of public and private bodies is a condition of further development of the project in question.